These days the internet is an essential part of our lives; it’s not only a valuable source of information but also increasingly a place where we can shop from the comfort of our own homes. The vast majority of businesses now have websites which advertise their products and services and some even offer a shopping experience for their customers.
Pay Per Click (PPC) advertising has grown over the past decade with Google leading the way. Google AdWords allows businesses to place adverts for their goods and or services on Google Search results when customers are searching for something which they can provide. Rather than with old style advertising Google AdWords allows for adverts to only show to people who have already expressed an interest in a product and or service based on the search query they have used on the search engine. The advertiser is only charged when someone actually clicks on the advert and if things are set up properly then this means the advertiser is only paying for an interested visitor to their website.
At Boxer, our Google AdWords Certified professional, James, manages accounts for customers. In order for PPC advertising to work best it is far better to have someone who understands the system look after the account as otherwise it can be easy to throw money away on paying for clicks for search queries which are not totally relevant to your business objectives. We work with our customers to understand their business and advertising objectives so that we can work to get the most we possibly can for them out of their PPC advertising campaigns.
Whether you are currently struggling with managing an account on your own, have a current PPC management company looking after things for you and feel things are not working , or are new to Google AdWords entirely please get in touch with us and we will be happy to help make a success of your online advertising venture.
